In fact, 76% of Gen Zers have stated they want brands to respond to feedback and view this responsiveness as key to determining the authenticity of a brand.Д¤1% of this generation read at least five online reviews before making a purchase, and they share twice as much positive feedback than negative-so you want to build your number of reviews. WeвЂ™re all aware of the importance reviews plays in building brand trust, but this is absolutely crucial if your target market is Generation Z. These events enable influencers to meet with each other, try out the latest products and learn new beauty techniques, which they share with their followers on Instagram, of course. CosmeticsВ through their Beautyscape campaign. One brand using micro-influencers on social, is e.l.f. While millennials bought into the perfectly placed lattes and poses by aesthetically-pleasing walls, Gen Z are ditching brands that showcase this in favour of a more unfiltered, messier approach. Micro-influencers drive 60% higher engagement levelsВ and 22.2% more weekly conversions-in addition to being 6.7x more cost efficient per engagementВ compared to influencers with larger followings.ДЄnd if youвЂ™re continuing with your carefully curated, staged images on Instagram, then think again. Stats show that once youвЂ™ve gained more than 100,000 followers, engagement levels tend to drop (and weвЂ™ll talk about how Gen Zers feel about engagement in just a minute). Defined as anyone who has a following of between 1,000 and 100,000 on social media, micro-influencersВ actually drive more engagement than their celebrity counterparts because Gen Z can relate to them. If you do want to go down the influencer route, then opt for micro-influencers instead. The top influencers of 2019 are Cristiano Ronaldo, Ariana Grande and Selena Gomez, but for the majority of brands, collaborating with a celebrity is highly unlikely-and thatвЂ™s not a bad thing.

Sponsored posts could cost your business anywhere between ВЈ35 and ВЈ700,000, depending on who you collaborate with. In 2018, it was predicted that brands would spend $1.8 billion on Instagram influencers, with more than 14.5 million sponsored posts, and counting. Never do these videosВ ever show a can of Red Bull, but the YouTube channel hints that if you buy theВ products, you too will have the drive and energy to travel the world, doing all of those adventurous, crazy things the vloggers do.ДЄnd YouTube isnвЂ™t the only place for video content: Instagram is huge, especially with Instagram Stories, and your website needs video content, too. Remember my previous pointВ of selling experiences and not products? Red Bull is a prime example.

Just take a look at their Instagram, featuring Insta models at the beach or on endless US road trips, and youвЂ™ll see exactly what I mean. But why do Gen Zers buy into their brand? Because they, too, will have access to that all-AmericanВ lifestyle projected across Brandy MelvilleвЂ™s marketing channels. Sure, their clothes are cheap, cute, and come in one size only (a UK 6-8). YouвЂ™d never know they were Italian, given the chilled, California vibes they project, but thatвЂ™s because theyвЂ™re really good at selling the experiences their clothes bring. The additional 75% is the intangible feeling that comes with said product. More specifically, what experience will your product bring them?ДЄccording to Mention, 25% of what you sell is your product. They donвЂ™t want to hear about why your product is so amazing they want to know how it will benefit them. Because theyвЂ™ve grown up with the internet, theyвЂ™re immune to obvious marketing campaigns. Members of Gen Z arenвЂ™t interested in hard sells.

If your target market is Generation Z, then try these five strategies toВ increase brand awareness, leads, and sales. You either grab their attention in that short space of time, or youвЂ™ll be forgotten forever. The attention span of a Gen Zer is just eight seconds-thatвЂ™s four seconds less than their millennial counterparts. Digitally savvy, they grew up with mobiles and iPads, andВ they donвЂ™t remember a time before the internet-unlike millennials. HereвЂ™s a preview of our top five strategies for marketing to Generation Z:Д«efore we can even begin to think about creating a digital marketing strategy, we firstВ need to define Generation Z.ДЄlso referred to as the iGeneration, Generation Z covers anyone who was born between 1995 to the mid 2000s, and this demographic makes up 32% of the global population. If you want to build your Gen Z customer base, then read on to learn the five ways you can successfully tweak your digital marketing strategy to tailor it for this younger audience.

Z vibe at target